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> Certainly the rest of FAANG have huge financial temptations to misuse their data.

I don't get this. FAANG have every interest in protecting user data as their moat is products users want to keep using, which would not be the case if they started sharing user data widely.



Except that they have already shared their data widely.

Cambridge Analytica didn't steal all of their data. It was obtained legally and with consent from Facebook.


The ability of Facebook as an engineering organization to align with their business incentives has increased over time. The Cambridge Analytica data hoovering happened in 2014-2015.




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