> They're literally the biggest tech company in the world. Couldn't they build their own?
A search engine is a big enough process—and difficult enough—that you can't just throw money at it and expect it to work in the end. They could try, certainly. And maybe they'd succeed, and maybe they'd fail. And maybe they'd succeed but end up with a successful business unit whose goals are opposed to the rest of the company's.
A search engine is a big enough process—and difficult enough—that you can't just throw money at it and expect it to work in the end. They could try, certainly. And maybe they'd succeed, and maybe they'd fail. And maybe they'd succeed but end up with a successful business unit whose goals are opposed to the rest of the company's.