If I want to purchase a device, I'm going to take more into consideration than just the privacy policy of the company.. One of the important factors is, what happens with my device, when it's broken?
It is either fully repaired/remanufactured and resold/used in a swap out, stripped for parts for repair/remanufacturing or totally recycled by Apple.
The "It's broke, here is a new one" IMHO is convenient for the consumer having their mobile device repaired. They're not having to wait around for hours/days while the repair is done. IME, Apple only really swap for total hardware failure or screen replacement on the X series iPhone.
