If that was the reason, it wasn't the smartest move given the devaluation of the currency.
I was of the opinion it had more to do with his company's fairly lacklustre vacuum cleaners being exposed when they were compared under the ERP directive in a way in which they didn't come out favourably compared with their German competition. [0]
Given that the UK government has not yet settled on exactly one specific post-Brexit economic policy in order to guide what they ask for in the negotiations, I’m fairly sure that between half and 2/3 of Brexit campaigners will be very upset regardless of what happens. It’s possible that number will be higher, but it won’t be lower.
I was of the opinion it had more to do with his company's fairly lacklustre vacuum cleaners being exposed when they were compared under the ERP directive in a way in which they didn't come out favourably compared with their German competition. [0]
[0] https://www.telegraph.co.uk/technology/news/11075490/James-D...