It's pretty annoying... but in lot of Intel marketing and spec sheets you'll find small print language that TDP is measured at base clock speed. The base clock has fallen from the 6700k where it was 4.0Ghz.

In the end, it seams to me like the intent is to deceive.

I don't think so, Turbo Clocks are Turbo since they're meant for burst usage. Getting above TDP for a few moments is fine, however keeping those clocks are the problem.