Specific to you, I think you just added value to yourself even though you failed at trying to code because the act of trying to learn how to code itself made you discover that it's not as easy as it looks for just anybody, and thus make you appreciate your technical team better.

Not understanding what it takes makes it harder for non-technical people to appreciate talent. You could use your failure here as your selling point.

Of course, now non-technical "frat-boys" here are going to wave the "I tried and I failed" flag, but know that it's not hard for technical people to find out if you really tried or not.

Yes, even though I've failed to catch on each time I've tried, I keep picking up more and more of the concepts/lingo.

I do all the mockups and am orchestrating the product development, but the more I learn about programming the more I learn that a single extra box on my "mockup" can mean hours and hours on the backend.

It's so easy to do a mockup and say, "this is how it will work"...turning that into an actual application is where the magic is.

I've heard non-programming web designers say, "I've designed this app. Now all I need is to have it coded up" (as though the back-end is merely icing on cake and that the heavy lifting is already done).

disclaimer: I'm mostly a back-end person, and I appreciate how difficult it is to not have sense of design, and I don't take good design work for granted.