I want to know, how much does it truly cost for the same content without ads. What would the actual pricetag be, if we built in the overhead added by advertising and marketing into the fee for the product or service itself?
The content itself doesn't cont much but that isn't what people are after. Most of the budget goes towards branding to build trust in the content. That is what you are really paying for - the feeling that your sources are credible.