Some western micro computers did have some of that though. The C64 did have hardware scrolling, which is why you see a higher calibre of scrolling games on that machine than you would on the Amstrad CPC 464 (which did not have hardware scrolling).
It all comes down to expense though. You could throw the whole kitchen sink into the computer but then how much would it cost to manufacture and how much would you need to sell the thing for?
Costs need to be cut somewhere and micro computers had to additionally ship an interpreter ROM (typically some dialect of BASIC), more expansions ports (for printers, serial modems, memory expansions, additional storage devices, etc) a physical keyboard, and so on.
Plus lets also not forget that while many micros were sold as games machines - they were originally built as hybrid devices for doing work, finances, etc as well as recreation.
The hardware scrolling in the C64 is pretty trivial, it can only shift the screen up to 7 pixels horizontally and vertically and mask the borders a bit. If you want to do scrolling you have to move the memory contents around which costs a lot of cpu time.
On a console you typically have a circular buffer and the screen is a movable window on it, so you only have to paint one row every time.
Which is the same circular buffer. Great if you can spare the memory, it uses twice as much if you want to scroll in one direction or four times if you want both directions.
On the C64 that’s 8k which is a lot if 16k is all you get (the video chip only has enough address lines to address 16k).
Still, it wasn't like you had to push all the pixels. You only moved 8x8 (or whatever it was) characters. So the C64 was pretty decent, actually. Also, of course you had to shift characters once every 8 pixels.
I was envious as hell on my MSX, which had no pixel shifting at all.
It’s very helpful and the implementation is ingenious but not very complicated.
Vertical scrolling changes the timing of the bad lines and horizontal scrolling the timing of the bitmap data fetched and this causes the image to come out at a different position.
There are a lot of creative tricks you can do with this though, especially with vertical scrolling.
It all comes down to expense though. You could throw the whole kitchen sink into the computer but then how much would it cost to manufacture and how much would you need to sell the thing for?
Costs need to be cut somewhere and micro computers had to additionally ship an interpreter ROM (typically some dialect of BASIC), more expansions ports (for printers, serial modems, memory expansions, additional storage devices, etc) a physical keyboard, and so on.
Plus lets also not forget that while many micros were sold as games machines - they were originally built as hybrid devices for doing work, finances, etc as well as recreation.