Memory usually accounted for a majority of the cost in those days, so there's a lot to be said for a unified memory system in home computers. The standard memory architecture for home computers from 8-bits like C64 to 16-bits like Amiga was unified memory with half the memory cycles each going to the CPU and graphics, and PCM playback on later systems could conveniently steal a few graphics memory cycles during hblank. (The C64's VIC-II also stole CPU memory cycles every 8 scanlines and could be forced into stealing a lot more bandwidth with the 'badlines' technique.) ROM-based arcade machines and consoles generally had memory parallelism for their graphics systems. It puts heavy pressure on the chip pin-out and it requires you to physically allocate the RAM/ROM chips onto different buses. I guess theoretically you could put all the memory chips on multiple buses with a configurable arbiter in front of each so you could change the allocation per application, but the PCB for that would be massive and expensive. Instead there was usually a slow, awkward way to access memory from a different bus, e.g. the graphics bus could be accessed by the CPU only with DMA or a pair of memory-mapped addr/data registers with multi-cycle wait states. So, this kind of architecture isn't really suitable for a general-purpose home computer unless you can afford a large allowance of memory for each bus, but it did exist on high-end home computers like the X68000 that were less cost constrained. Also, Amiga did have the option for a kind of RAM expansion called Fast RAM which was only accessible to the CPU, unlike normal Chip RAM which was accessible on the standard chipset bus to the audio and graphics chips in addition to the CPU. Fast RAM didn't speed up the graphics system but it prevented the CPU from stalling when the other chips wanted to steal CPU memory cycles on the chipset bus (they always take precedence since they have hard real-time constraints).
Yes, and the C64's colour RAM is a good example, because accesses to it come for free on top of the 64 bytes/line from the main RAM. But more chips is exactly the sort of thing that would make it more expensive. And I assume it would also have been more complex to build, or something - because if it were cheap and easy, surely people would have done it?
