Used to work in a few companies doing "sourcing agency" work for this style of operations. Made some brands for big retailers, Amazon included: Adreama, Trigse, Avani etc, as well as trying at that myself during college years.
Nothing complicated: you pick something sounding vaguely Italian or French - Whopani Schmopani etc, make a convincing looking website, and order the most banal plasticky goods from dudes on 1688.com with your "brand" silk screened on it. Then you list that stuff on ebays, amazons for $200 each. And once a day, there will be few misfortunate dudes buying into that.
And all are the same rebranded Chinese stuff.
Used to work in a few companies doing "sourcing agency" work for this style of operations. Made some brands for big retailers, Amazon included: Adreama, Trigse, Avani etc, as well as trying at that myself during college years.
Nothing complicated: you pick something sounding vaguely Italian or French - Whopani Schmopani etc, make a convincing looking website, and order the most banal plasticky goods from dudes on 1688.com with your "brand" silk screened on it. Then you list that stuff on ebays, amazons for $200 each. And once a day, there will be few misfortunate dudes buying into that.