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Wow, they have their own TLD! https://www.iana.org/domains/root/db/rmit.html

Interesting that the university's website is not on that TLD but rather https://rmit.edu.au




The unusual TLD makes it more memorable.

Anyone can apply for their own gTLD. https://en.wikipedia.org/wiki/Generic_top-level_domain

Interestingly, one of the major promoters of gTLDs is https://en.wikipedia.org/wiki/Melbourne_IT a neighbor of RMIT


"The initial price to apply for a new gTLD was $185,000"

Using that student tuition fee wisely. (ICANN's website confirms this is still the initial cost + deposit, and more fees can pile on)


Yeah, so what's the usecase for usage of a TLD if most of your presence is on a more well-known TLD like .edu.XX or .com?


It makes a lot of sense to me. You want your primary public facing site with a TLD that people know about. .edu immediately confers legitimacy by assuring the visitor that its a legitimate educational institution (I’m assuming .edu.au is the Australian equivalent).

But when it comes to sites and services students and professors would want to use, go for the TLD, (e.g.s alumni.rmit, bursar.rmit, athletics.rmit). It’s a much more pleasing (I don’t know whether rmit actually does that or not).


As a grad from a sandstone uni, I feel disappointed. ;)




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