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Indeed the idea is to make the adversary feel as though they’re getting a fair deal. The risk of exploiting them is that they might find out and now you’ve damaged your own reputation. Forcing the adversary to consider your perspective with empathy will allow them to recognize the unfair aspects of their deal and renegotiate for you.

It’s not that you shouldn’t exploit them (though in most cases it’s grately beneficial to both parties if you don’t), it’s that if you’re doing it right, you don’t need to in most cases.

There’s always exceptions, but the concept of approaching any deal with a core principle of exploiting the other party is a flawed strategy.




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