I disagree. I think this is indeed a known exchange of your privacy for value, but when people not using the app also find their life insurance rates going up it'll be a different story.

I also think all of us are terrible at determining the value of our privacy and it's an asset we don't miss until it's gone. It's for that reason that I think the sale of privacy is something we can't leave up to unregulated industry because not all parties have good information on the goods they are exchanging.