I 'm all for the EU trying to enact protectionist measures against the US invaders, but I'd rather they would do it in a straightforward, china-firewall way, than with these firework-like regulations that don't benefit the EU at all y (I mean, let's admit it after 20 years, EU just can't compete). On the one hand, GDPR has not reduced my ad revenue (Nor google's), despite not having tracked ads (which reinforces my belief that tracking is marketed as way more effective than it is). Now, this directive will not deprive Google of any revenue, while it will actively hurt the eu publishers big time (which google will drop).