For me, Google has recently joined the ranks of FB and a pile of other adtech slimeballs and similar entities in my firewall config. The net is so much nicer when you delete the jerks.
Working well in the sense of "the amount of unwitting users switching is > the backlash and heat from being an dark pattern villain and turning some witting users off". Aka "helps browser marketshare".
Working well in what sense? Is the stated goal to do evil and highly imorral stuff and get away with it?
Maybe they are trying to make life on the PC so miserable that people will switch to android.