I advertised for a travel site in the travel reddits. I never got a single ad approved "out the door" - only after I opened a ticket and asked why they were not approved did someone actually respond and approve it. The denial was within a few minutes of submission and the approval only after I opened a ticket in which case the response was "We're sorry, we've approved the ads" - but no one ever answered the question of editorial review.

It may appear "emotionally driven" because my experience with reddit ads has been terrible. I struggled through it, i followed the example ads, i created very topical ads and when i finally got all approved and done, they just didn't perform well either. I talked with peers in the industry and they all avoid reddit ads for the most part because of similar experiences. I haven't spent any money with ya'll since that bad taste experience.

for me, it would just be easier to site target reddit through google and do adwords for desktop/web traffic.

The editorial review literally feels like some redditor judging your ad on personal opinion vs an editorial review for passing some kind of targetable creative process. That's a terrible way to treat paying customers and i don't that experience on any other market i advertise on.