> On Google it's more of a just-in-time approach; catching people who are searching for something in a certain place etc.
Adwords location targeting options have been around some time with 3 targeting options for location: http://prntscr.com/kq9coa
And my advice when using this - Adwords defaults to "People in, or who show interest in, your targeted locations" but I would recommend "People in your targeted locations" as the first seems to be a very loose definition by Google and in my experience brings in dud traffic.
Location settings are one of the common set-up mistakes when I see client historic accounts. And there's some good tricks with combining these settings for business that need physical proximity that can make them very effective and flexible.
Adwords location targeting options have been around some time with 3 targeting options for location: http://prntscr.com/kq9coa
And my advice when using this - Adwords defaults to "People in, or who show interest in, your targeted locations" but I would recommend "People in your targeted locations" as the first seems to be a very loose definition by Google and in my experience brings in dud traffic.
Location settings are one of the common set-up mistakes when I see client historic accounts. And there's some good tricks with combining these settings for business that need physical proximity that can make them very effective and flexible.