the most important thing I've found is the marketing/press around raising itself. particularly if the VC in question is seen as selective and top tier.
that has some nice benefits around getting decent legal counsel, banking, recruiting, etc. everyone treats 'foo ventures' backed companies with more consideration by default.
otherwise..meh..most of the people they are really excited for you to meet (i.e. bring on as VP whatever), aren't that interesting. and while yes, you may get a few forced sales because you share a VC with someone, in some sense thats strictly less valuable than organic growth.
the VC is always going on about how valuable they are going to be to you...the reality is that if you aren't going to fulfill _their_ vision for your company soon enough, they will do everything they can to restructure the company so that someone else can.
that has some nice benefits around getting decent legal counsel, banking, recruiting, etc. everyone treats 'foo ventures' backed companies with more consideration by default.
otherwise..meh..most of the people they are really excited for you to meet (i.e. bring on as VP whatever), aren't that interesting. and while yes, you may get a few forced sales because you share a VC with someone, in some sense thats strictly less valuable than organic growth.
the VC is always going on about how valuable they are going to be to you...the reality is that if you aren't going to fulfill _their_ vision for your company soon enough, they will do everything they can to restructure the company so that someone else can.