Remember the part where I said "with empathy, in a non-hurtful way"?
"The UI sucks" is not that. Neither is the shit sandwich - it tells me that there are issues with XYZ, but it's buried in unrelated information. Are you saying that the app is helpful? That you want Q? Or that you want XYZ fixed? And if you want XYZ fixed, why are you burying it?
"Hey, we have a couple of issues with XYZ. I know, you're currently looking at something else, but if we don't fix them, we'll cause problems for $USER_GROUP". Clear communication of the problem, that you're aware of the impact it has on the person, and why it's important to address the problem.
"The UI sucks" is not that. Neither is the shit sandwich - it tells me that there are issues with XYZ, but it's buried in unrelated information. Are you saying that the app is helpful? That you want Q? Or that you want XYZ fixed? And if you want XYZ fixed, why are you burying it?
"Hey, we have a couple of issues with XYZ. I know, you're currently looking at something else, but if we don't fix them, we'll cause problems for $USER_GROUP". Clear communication of the problem, that you're aware of the impact it has on the person, and why it's important to address the problem.