Good point. The piece is sound in the abstract and is good advice to recall when you consider the essence of your endeavors, but tooling does count when you consider the material situation—some approaches become untenable at certain magnitudes. Funily enough, the best we can do is often trade a big problem for a smaller one—« how do we serve X million people » becomes « how do we teach x thousand employees to use the tool that enables us to serve X million people «