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I totally agree with your points here. But just as few others have pointed out, it looks more like a "shiny object syndrome" or it could also be a bit of that the customer is not an expert of the software field and feels like he/she's gotta bring something to the table to sound credible.

Your blog post sent me far into memory lane. I still remember a case where I was a starting entrepreneur and I was selling a website remake. The customer asked me if our CMS's database was relational. He clearly did not even have a clue what that actually meant, but neither did I :) I knew it was "most probably totally irrelevant" to the whole case (just as you seemed to ponder), but my uncertainty showed. I was maybe under my 20s then, though I was very confident I could deliver. But I was no salesman, more of an enthusiast geek with a vision.

What he was basically asking me was "why should I pick your product instead of all the others? Is this person credible?". It caught me so off-guard, that I kind of froze back then and wasn't able to bring the conversation to a level where our product would be compared to the competitors. Focus on the good things etc. Maybe he did it just check, if I was actually aware of any competition!

I didn't get that contract. I still remember it as a lesson learned in many levels and your blog post somehow reminded me of that moment. Can't really say if they are comparable, but there you have it :)

ps. My first thought today could be more like "what is this person scared of the most in this situation, where does this kind of question stem from?". A great sales rep might ask that question directly back. Cheers!




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