One reason is to establish a routine where I wake up, put on my work costume, leave the house, and go to a place where I shall be productive each day. Normal office "hi, how are ya"s would probably add to the authenticity, but constant chatter would be distracting.

The other reason is to have a professional environment to invite clients. If the place is full of people lounging in beanbag chairs, sipping coffee and yakking, then I know a nice coffee shop that would be a lot cheaper.

1. Vanity: Impress clients with a cool lobby / conference room (WeWork's free beer and ping-pong tables often does the job well, especially when folks are used to cubicles)

2. Focus: A space to sit quietly without distraction; open office space totally fails here, and I'm pretty people listen to music while working in these environments solely to cancel out the noise of others.

3. Collaboration: Having smart people around you makes you smarter. This work in a traditional office, but I've been to a few WeWorks where I was pretty uninspired with the people around me. It was not that they were dumb, but that they worked in industries so far off from my own (fashion v. law) that we had almost nothing to talk about.

I've run my startup for quite some time. I normally rent fancy conference rooms at hourly rates or go to trendy restaurants for #1 (they're expensive, but better/cheaper than getting a monthly plan). I learned to focus at home for #2 (takes some time to get used to). By far, #3 is the hardest, but literally every person I hired was in a different state or abroad, so having a physical office wouldn't have helped unless I forced them to move.

We have a good idea what a "serious" WeWork looks like already: Regus. WeWork occupies what seems to be a bit of a weird niche: they are almost as casual as taking your laptop to Starbucks and they seem to go out of their way to provide distractions from work too, whereas the Regus experience is just like having a more-expensive version of a real office. It's a private area, you have the key, dedicated network connectivity, support from "the building" when you need it. I see companies use Regus to bootstrap themselves into a new city while they hunt for real space for example, and Regus seems happy with that as a use case, whereas WeWork would like you to stay there.

Right now the gig economy is very fashionable and WeWork is riding that trend but this is too tied up with both fashion and politics to make the future of it very clear. Are people really going to want to spend their entire careers in a giant Starbucks, what happens if the tax code changes to make freelancing unattractive (e.g. IR35 in the UK)? What if WeWork becomes the corporate behemoth and people do go back to actually hip independent coffee shops, or coop work spaces? What if some technological development starts to favour large companies again? Armies of freelancers are fine if you are building websites but could you make a biotech or a space firm or green energy firm or whatever out of freelancers in cow-orking spaces? I dunno.

I tried my first WeWork here in London a month ago, and this is exactly how it felt to me. Maybe that mixed with a college campus vibe. Definitely not a place to go if you want to get serious work done.

For the usual startup, WeWork is way too expensive.

Why do you say that? What are the alternatives that startups have?

Here in Tel Aviv at least, if you're a 5-10 person startup, you can either take the painful, long process of renting an office, which is both expensive in its own right, takes a lot of your time, and has a serious issue - you don't know what size you need!

The alternative is to go to WeWork, where you can start working almost immediately, have everything taken care of for you without thinking, and have peace of mind that you can scale to more offices within the WeWork as necessary (unless it's at capacity, but there're usually vacancies).

I'm not saying this necessarily a good business model for WeWork, but for startups, it's a great deal.

Beyond 10 people, most startups here realistically don't have that explosive growth in employees, so you can rent an office 3x your current size, and still come out cheaper than WeWork. In the mean-time you can sublet the empty space to other smaller startups on a quarterly basis until you need it yourself.

I realize that in other cities, the situation might be a different one, but at least in Berlin there are very few startups that have the luxury to of a "fuck profitability"/explosive growth strategy, which are realistically the ones that can afford a WeWork for more than a few months.

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I think the larger coworking spaces will have to excel on their consistency, ease of getting setup and cutting of costs from their economy of scale without becoming a RyanAir seat shrinking company. Whilst also not feeling like a traditional office.

The uses cases for "5-10 person company" and "gig economy freelancer hanging out at the WeWork in hope that some networking will lead to a big break" are different, I'll wager.

I think targeting co-working spaces at people interested in "networking opportunities" increases profitability, because they are much more likely to accept open floor plans.

> I do hope there is a coworking competitor that gives me a no nonsense, quiet place to work in

It has been available for ages and is called Public Library.

This in addition to loud conversations and general poor behaviour from other library users which is rarely challenged by staff.