Maybe what they're referring to is one step removed. InfoWars yammers on about crisis actors, insisting that the parents are government agents or some such (I can't make heads or tails of these conspiracies) and the listeners make their life hell. Here's an article about it, I'm surprised you haven't seen it if you've been following the sandy hook lawsuits.

http://www.latimes.com/nation/la-na-sandy-hook-conspiracy-20...