I absolutely agree with you. It's an unfortunate case of having to deal with the perceptions of vast numbers of generally non-technical users, who have already been confused in the past by things like the GUI switch to Windows 10. When they sign in to Paypal they see the big green bar and are reassured.

You could totally register any random name like Really Legit Internet Enterprise LLC with some state government, put $100 in a bank account, scan the incorporation paperwork and get an EV SSL cert.