I can't speak for the American content, but the Scandinavian blog entries range from outright lies to gross missinformation.

Would you really want that associated with your brand? I wouldn't.

What kind of lies do they tell?

Read through a few of them here: https://en.wikipedia.org/wiki/InfoWars#Controversies

1. Sexual harassment “filed complaints against Jones” filing and proving are different things. 2. What’s wrong with conspiracy theories? Who cares unless they are real? 3. Can I see examples of fake news posted by Infowars? Still haven’t seen any. 4. Same as conspiracy theories 5. I can think of many examples where mainstream media promotes violence and harassment against right wing. 6. Chobani never proved otherwise? 7. Not sure about copyright infringement but alright, could be it 8. Unexplained suspension