Honestly I can't think of a single fintech startup in Denmark that's is any competition to the banks and card companies.

The only two apps that really have any penetration is MobilePay, but that's the large banks, and eDankort, but that's NETS.

There are a fintech startups, but they all work with or for the large players.

Due to regulations I think it is difficult to find any fintech which a small bootstrapped startup in the traditional sense. Some bank tie-in is needed. And by that I might be overloading the startup moniker.

My point was that they're still tiny compared to the giants such as AmEx or Visa. And it shows that the old players can be unseated faster than expected.