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This is not an invoice, it's a financial document. Investors who read these are not impressed by fancy fonts or flowery graphics, the numbers on the sheet are the most important thing.



I’m not talking about fancy fonts or flowery graphics. More like having an eye for readability by correctly aligning the text in each column to allow scanning, having correct inter-rowset vs. intra-rowset spacing, and, even more important, working with the originating writers (in this case accountants) to ensure that textual columns are rephrased (but not in a way that changes their meaning!) if they take up so much space that they’re wrapping—and, in fact, reducing their size enough to ensure that a numeric or currency cell never wraps, which would perhaps even confuse an analyst into misreporting figures.

If you’ve ever seen the tables in a Dungeons and Dragons sourcebook, they’ve been put through this layout process. It’s nothing fancy—it’s just making sure that people can scan the bloody thing, and put their eye on the right numbers even with just a quick glance. It’s an attempt to reduce reading-comprehension errors, basically.

If you’d do it for a game with nothing on the line, why not do it for a company with perceived (and therefore real) equity value on the line?




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