Google SEO, Amazon Reviews, AppStore Reviews, Facebook News. Fakes are everywhere. Fake it till you make it [0]. If you really think about it, everything around us has a grain of fake. Ads, startup pitch desks, TV, people relationships, politics. Everything! I almost feel like we're fighting the wrong problem.

[0] https://en.wikipedia.org/wiki/Fake_it_till_you_make_it