The concept was made by Greg Beck, a dude from Ohio, as some sort of a "hey, wouldn't it be nice if..." thing. Or maybe as part of his showreel as a product designer.
Sadly, his website[0] is down, but you can find a version without images in the archive[1].
The domain name is still registered though. You could write him an email and ask what happened. ;)
Iirc Electrolux was working on a fairly similar concept back in 2012-2013. Can't find the exact link for the touch screen one but these demos should be fairly similar:
Maybe because creating a touch-sensitive surface that can heat up to cooking temperatures without melting the electronics next to it is harder than it seems?
Just because something is in an After Effects mockup doesn't mean it's practical to engineer.
Is it? Electric hotplates (and, in particular induction ones), already exist and support somewhat similar placement of user interface, even if of a more bare-bones one.
I suspect the heater grid might be tricky or expensive, though.
Even if the design was feasible, the product would undoubtedly target the high-end appliance market. In that space, however, you are competing with premium gas ranges rather than coil/induction.
