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Let's say you are Twitter, Reddit, or the CTO of your current company. How do you choose your next analytical platform:

a) Do you look at the benchmarks that each company produces, and choose the one that publishes the numbers that make them look the best?

b) Do you ask "I have n data analysts with m different questions and I want to give them the most productive platform I can".

Well, this is what Twitter chose:

- How Twitter Migrated its On-Prem Analytics to Google Cloud https://www.youtube.com/watch?v=N3JAwCYGHU8

Or listen to Nick Caldwell, Reddit VP Engineering, moving away from AWS to BigQuery:

- "2017, which effectively brought us to the present system, we began forking all of our event data into BigQuery, after considering a lot of different alternatives" https://youtu.be/tKISLQ87GO8?t=426

I prefer method b) :)

Disclosure: I'm https://twitter.com/felipehoffa and I work for GCP




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