Its important that a large outlet who negotiated/forced a lower price point does not set their retail price lower than their competitor's wholesale price, or the competitors get upset and quite possibly sue.
Even if the price discrepancy isn't quite that bad, if an outlet does not feel it is worth their while price matching they just drop the product to make room for more profitable brands. The brand then suffers due to the lower visibility.
Even if the price discrepancy isn't quite that bad, if an outlet does not feel it is worth their while price matching they just drop the product to make room for more profitable brands. The brand then suffers due to the lower visibility.