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Yes, what a waste. They could have bottled the red liquid up into a carbonated energy drink instead.

https://twitter.com/juliareinstein/status/102035701680670720...




We know better nowadays. https://en.wikipedia.org/wiki/Mummia:

”Merchants in apothecaries dispensed expensive mummia bitumen, which was thought to be an effective cure-all for many ailments. Beginning around the 12th century when supplies of imported natural bitumen ran short, mummia was misinterpreted as "mummy", and the word's meaning expanded to "a black resinous exudate scraped out from embalmed Egyptian mummies". This began a period of lucrative trade between Egypt and Europe, and suppliers substituted rare mummia exudate with entire mummies, either embalmed or desiccated. After Egypt banned the shipment of mummia in the 16th century, unscrupulous European apothecaries began to sell fraudulent mummia prepared by embalming and desiccating fresh corpses. During the Renaissance, scholars proved that translating bituminous mummia as mummy was a mistake, and physicians stopped prescribing the ineffective drug.”




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