I have had good experience (on multiple occasions) when buying consumer electronic from the Best Buy. They do price matching, you get to experience the product, and the customer rep was really helpful.
I can't say the same about the snob at the Apple Store.
You have to keep in mind though their "price matching" is basically dependant on whatever manager is currently working. Ive had them outright refuse a match on Amazon because the margins for them were too thin, or even add in the cost of same day shipping to the "matched" price.
I can't say the same about the snob at the Apple Store.