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Or in business with knowing that customers don’t want 1/4” drills, they want 1/4” holes.



Or they want to feel proud their home and show off to friends. Which means getting modern art on their wall, hence requiring a 1/4" hole, and hence the corresponding drill bit.


Let's briefly imagine the world where this thinking is taken to its logical conclusion.

So business thought, why bother with drilling, let's invent Modern Art Affixer, because that's what people really want to do.

(That we can vendor-lock them in this is just an added benefit.)

Then I need a screen mounted on a wall. I can't use Modern Art Affixer, and it's something not common for regular consumers to do, but fortunately there are some (appropriately more expensive) Screen Affixing services that mostly service other businesses.

Then I want to hang a DYI piece of equipment I made and I'm shit out of luck, because individuals doing DIY hardware are too small a market to justify dedicated products.

Coming back from this nightmare - the point is, what happened with the concept of technology empowering people? That is, giving them means to solve their own problems, instead of trying to sell a ready-made solution to arbitrarily specific problem? It's not that I mind very specific solutions - but without more general, empowering technology, we'd be limited to only solving specific problems that affect large enough amount of people to justify a business around it. I worry this already starts happening at the intersection of hardware and software (e.g. most IoT products can be seen as solving overly specific problems to vendor-lock people).

So big thanks to all businesses that keep assuming that what consumers really need are standard-sized drills.


That logical conclusion exercise basically how to suss out, and then create giant scale businesses.

When enough of these exercises in root cause analysis (which is a bad methodology) point to the same problem, and you can monopolize the solution for that singular problem, you have a massive win on your hands.




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