The big news here for me is the well-below-forecast growth of ecommerce.
I'd first noted this for years ago[1]. In an earlier, 2010 TechCrunch piece,[2] Forrester Research predicted a $250 billion e-commerce market, 8% of all retail, by 2014. We're just barely reaching 10% in 2018.
U.S. census estimated 5.3% in 2013.[3]
The hype's not measuring up. E-commerce has growwth resistance.
I'd first noted this for years ago[1]. In an earlier, 2010 TechCrunch piece,[2] Forrester Research predicted a $250 billion e-commerce market, 8% of all retail, by 2014. We're just barely reaching 10% in 2018.
U.S. census estimated 5.3% in 2013.[3]
The hype's not measuring up. E-commerce has growwth resistance.
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Notes:
1. https://old.reddit.com/r/dredmorbius/comments/243in1/privacy...
2. https://techcrunch.com/2010/03/08/forrester-forecast-online-...
3. https://www.sba.gov/advocacy/analysis-internet-sales-taxatio...