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I agree with you, but also think there might be more nuance going on here than all that.

I think this is actually sometimes about minimalism. I'd rather have one nice, good, high-quality thing than to accumulate junk over the years as I get deeper into a hobby. The longest hike I've done was a three-day section hike on the AT, but I have ultralight hiking and camping gear. I know, in the future, when I have more time, I'll do longer and more frequent hikes, and even now, lighter is more comfortable to carry.

There's also the Paradox of Choice. Upper middle class folks are strapped for time and flush with cash. Would I rather spend two hours reading reviews to find out whether the discount pocket knife is really as good for my purposes as a Benchmade, or just make the purchase secure in the knowledge that I bought a well-regarded brand with excellent customer service? Maybe I overpaid, but the speed and hassle-free nature of the transaction are worth it.




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