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We went through this in the 80s with a similar outcome. The root cause of market failure then was consumers deterred by a format war between the compressed odour format, Nosepeg, and the higher fidelity (but patent-encumbered) WIF.



The bitter fight between those who pronounced it “whiff” and those (Deutsche) who said “veef” didn’t help the latter format.


What an amusing name, WIF.




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