Apple deserves the same scrutiny, but Spotlight Suggestions is designed for privacy. It uses randomly generated frequently rotated IDs and is easy to disable.
Disabling Windows 10 telemetry is difficult and cannot be done via user settings. Microsoft has also been adding telemetry to other products such as VSCode and .NET Core.
The only assurance you have that Apple isn't producing a profile is their honest promise. Nothing stops them as it stands other than some hand waving.
And you cannot disable application telemetry in the App store which everyone has, including Apple's apps. Apple's approach doesn't stop anyone from turning their apps into a privacy disaster.
I would prefer if they’d formalize their promises into some kind of gaurantee that was enforceable. I believe them today, but what about tomorrow? We’ve all seen companies change dramatically (for both better and worse) and do things that were extremely unethical and/or illegal. Companies are run by people after all.
except for MS windows is a product, and for apple macos is a means to an end. plus apple doesn’t advertise in my app launcher or then use their data in their search engine (that they don’t have)
Disabling Windows 10 telemetry is difficult and cannot be done via user settings. Microsoft has also been adding telemetry to other products such as VSCode and .NET Core.