Then how did Netflix dethrone Comcast? Goliath doesn't always win. The person who makes the superior product wins. Apple is almost never first to market with an idea anymore because they simply wait and do it better. New companies with better ideas are constantly upsetting the apple cart. For god sakes take a look at the mighty brick and mortar stores like Macy's, JCPenny, and nostrums once thought invincible. Goliath only wins, in the minds of people like you who think they can't be beaten.