This kind of tasteless fakery is all over cookie cutter USA suburbia—basically anything builtbafter 2000 or so is totally phony. Faux brick siding in front (look around the sides and back and you’ll see the cheap aluminum siding). Huge, ridiculous arches that don’t structurally support anything. 20 gables on one roof. Tons of Windows in front, with nothing (or oddly placed/sized ones) on the sides and back. Non functional shutters and chimneys. Over optimizing for curb appeal and house flipping.
That is a separate issue from what the article is describing. The article is about keeping the facade of a building and putting non-match, new buildings within the old walls. Cookie cutter houses don't start with anything - they are just poor design from the start.