Elon Musk is probably the easiest person to point at because he’s worst at it. He has a novel approach of talking down the odds of success of any newsworthy rocket launch and he clearly doesn’t understand that criticising journalists’ reporting of Tesla autopilot issues isn’t going to encourage good reporting.

He looks and sounds so awkward in interviews that he may have as little charisma as I do… at least, if you can ignore the fact he’s a billionaire, which some people find very charismatic in itself.