Why call it Enterprise Edition or EE everywhere when you have to write documentation about the reason for that naming and the intricacies around the licensing? And then explain that the unlicensed EE is actually CE which is just the MIT licensed code and the other stuff is not under that license? No one's going to expect that, they're going to think they're on a trial.

It sounds like a shady marketing ploy considering you could provide `sudo apt install gitlab-ce` in addition to `sudo apt install gitlab-ee` (or even just have `sudo apt install gitlab`). This isn't making it easier, it's just shifting the burden onto the user and hoping they'll pay up because they got a nerfed 'enterprise' install.