"There are not a lot of options to deploy performance marketing dollars for movies. Instead, most of the spend goes towards broad-reach, hard to track, media. They can offer studios a way to spend marketing that is not only trackable, but measurably incremental. I cannot overstate how juicy that sounds to a person in charge of spending an $X0,00,000 marketing budget."
Help me out here as I don't understand this one.
Basically when I go to a theater before the trailers I get ads. Then I get ads for nearly every movie ever..... that go on forever.
What else could they possibly do? Use that data to show me ads they're already showing me?
MoviePass can show you ads in the app (or wherever) and then if you use the app to buy a ticket to tman advertised movie, they can claim the ad was responsible.
Advertisers like ads where they can see results more than just impression based ads.
Help me out here as I don't understand this one.
Basically when I go to a theater before the trailers I get ads. Then I get ads for nearly every movie ever..... that go on forever.
What else could they possibly do? Use that data to show me ads they're already showing me?