Apparently US companies can do this if they "get concent". I don't know what that means though, it could be a couple terms buried in your contract. It's definitely huge, I haven't heard of it before either.
Does anyone know if there's an EU directive on this? I looked into my contract, and there's a completely abstract and vague paragraph noting how they can use personal data for some reasons (including commercial) but they don't even mention what that might be. It could be "just" the insurance/tax identification numbers and the full name, or it could be a lot more things.
I guess it also depends on whether the tracking can be done with existing hardware and a software solution or not. If it's easy, (ie they can easily figure out the tower and get signal levels) they probably do it. If you need better hardware, they probably don't, mostly because of lower buying power and more legal implications.
Does anyone know if there's an EU directive on this? I looked into my contract, and there's a completely abstract and vague paragraph noting how they can use personal data for some reasons (including commercial) but they don't even mention what that might be. It could be "just" the insurance/tax identification numbers and the full name, or it could be a lot more things.
I guess it also depends on whether the tracking can be done with existing hardware and a software solution or not. If it's easy, (ie they can easily figure out the tower and get signal levels) they probably do it. If you need better hardware, they probably don't, mostly because of lower buying power and more legal implications.