Articles like this...it really should be titled: "The 4 kinds of side businesses people like Justin can start". I don't think most people constitutionally are cut out to be the kind of hustlers required for success at this sort of stuff. And yet many people do start businesses and become successful, myself included. So maybe we need to figure out a common language to separate out side businesses that are built slowly, deliberately over time using a specific skillset, vs. side businesses that become successful because of aggressive marketing tactics.
I agree is does take a hustler kind of attitude to execute on some of these but others such as buying an existing Shopify app on their exchange just requires due diligence.
