Just out of curiosity: what do you think the actual usage rate is for these groupon/coupons?
I'm sure it's way way higher than a coupon printed in a paper or offered online, but there has to be a certain % that don't get (or forget) to use the coupon before the expiration date and the business benefits outright.
Don't most of the groupons have a policy that if you don't use it by the expiration date, you can still redeem it at the price you originally paid for it?
I'm sure it's way way higher than a coupon printed in a paper or offered online, but there has to be a certain % that don't get (or forget) to use the coupon before the expiration date and the business benefits outright.