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Campfire is a chat app. I don't think 37Signals sees it as a bulwark against competitors. If HuddleChat integrated with Basecamp and Highrise, maybe they'd take notice.

This issue obviously cuts both ways. 2 people at a tiny consulting shop can probably whip up most of what VC-funded 2.0 companies build too. And those consulting companies don't have boards of directors that will flip out and fire the management team when that happens.




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