> It is much harder to get people to do the right thing when it is a significant burden.

Beliefs like this are why I focus on leadership first. There are many examples where we choose difficult things because of the reward

- Sports and exercise

- Learning and personal growth

- Hobbies

- Writing free software

- Having children

- Going to the moon

Many other examples. They generally turn out to have other benefits, but they are challenges. Yet we love them.