People made the same argument about Apple when the iPhone first happened. "Apple is not going to just come into this product space and get it. It's too complicated."
What we know now is that Apple had been investing in the supply chain and the manufacturing side of things for a very long time before they actually got into this business.
Tesla seems to me to be a company based on the idea of, "Yeah, Apple just went off and pwned the smartphone market, just like they pwned the mp3 player market. So, yeah! We're going to do the same thing. But with cars."
I don't really think that Tesla really understands the situation, the planning, and the investment it took for Apple to really do what it did.
Given that Tesla hired a bunch of car people to scale their car production, it's safe to say that understanding what Apple did isn't their forte. I suspect it wouldn't have helped; you can't cost-effectively send final assembly of a car to a contract manufacturer, but you can for a phone.
What we know now is that Apple had been investing in the supply chain and the manufacturing side of things for a very long time before they actually got into this business.
Tesla seems to me to be a company based on the idea of, "Yeah, Apple just went off and pwned the smartphone market, just like they pwned the mp3 player market. So, yeah! We're going to do the same thing. But with cars."
I don't really think that Tesla really understands the situation, the planning, and the investment it took for Apple to really do what it did.