Capitol One has one of the largest advertising budgets at > $1.5B. Seems a bit insane to support an organization that is willing to send so much revenue out the door when a good chunk of it could be recaptured by its customers.

Warning: anecdotal.

My friend is a recent employee of Capital One via the Paribus acquisition, and he has quoted his CTO as saying "We're not a bank, we're a technology company."

I don't bank with them so I can't comment on their offerings, but his insider perspective indicates that they're taking technology seriously (hence acquisitions like Paribus).

Every big old enterprise company loves saying things like "we're a technology company".

Seems weird to base your decision on how they spend their money. Isn't how much they actual charge you what matters, rather than what they use it for?

$1.5 billion in marketing on $30 billion in revenue doesn't seem that outlandish. Maybe it is for a bank.

If it matters, Capital One 360 is, or at least was, the old ING Direct USA. The whole division was acquired by Capital One.

more like a wanna be tech company.

It's still Capital One at the end of the day... I really don't relish the idea of giving them money.